Steve Grant is the owner of GymHub, “the first ‘High Performance’ Network and Mentoring program for Gym Owners across Australia and New Zealand.” In this guest post, Steve outlines how your greatest sales tool – the free pass – if not used well, may be costing you memberships.
Over to you, Steve…
Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise, and free trials are a great way of getting them through the door.
Unfortunately, though, after a free trial period, some people will still walk away rather than join at the end.
Do you know what’s even more unfortunate?