Articles for Employers, Articles for Professionals, People

Binge-Eating Uncovered

Kate-Swann

Welcome to the sixth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed a ‘Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals’.

You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.  Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

Understanding Your Client’s Addiction to Overeating

Kate-Swann

This is the fourth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed the Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals.

When we’re working with clients in our psychology practice, we hear over and over again how obsessed with food they feel, how powerless they are to stop a binge, and how much better they feel when they’re eating. Continue reading

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Articles for Professionals, Businesses

Empathy – If It’s Not in Your Trainer’s Tool Kit, You’re Losing Money.

Kate-Swann

Fitness professionals are outgoing people that find it easy to connect with others. While we’re great at lifting motivation and generating enthusiasm, we’re not always as switched on when it comes to the subtle art of ’empathy’ – which is a far cry from our standard use of ‘sympathy’. Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

What’s the Most Important Skill a Trainer Needs to Keep Clients?

Kate-Swann

I’m pleased to have this guest post by Kate Swann, the FIRST and ONLY psychologist that I’m aware of to provide resources for industry professionals, including a book  (copies of the book are available FREE to FITREC professionals). 

This post is the first in a series on Client Retention – A Psychological Perspective.

If client retention is the most important part of building a successful Personal Training business, then…

Hands up who knows the most important skill needed for PTs to retain their clients! Continue reading

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