Articles for Employers, Articles for Professionals, People

Breaking the Yo-Yo Dieting Cycle: A perspective from psychology

Kate-Swann

Welcome to the seventh in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). This on of the best in this series and recommended for all Trainers. Over to Kate…

As a personal trainer you meet them every day – the clients who are desperate to lose weight and achieve the perfect figure. So they embark on the latest fad diet – no carbs, no sugar, no protein, and even the no food diet.

And yes the weight comes off. However, Continue reading

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Articles for Employers, Articles for Professionals, People

Binge-Eating Uncovered

Kate-Swann

Welcome to the sixth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed a ‘Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals’.

You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.  Continue reading

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Articles for Employers, Articles for Professionals, People

7 Ways to Keep Your Clients

Kate-Swann

Welcome to the fifth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed the Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals.

Do either of the following scenarios sound familiar?

(a) Your client is cutting sessions short, you notice them looking at the clock more often and they don’t seem to be turning up as often as previously. Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

Understanding Your Client’s Addiction to Overeating

Kate-Swann

This is the fourth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed the Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals.

When we’re working with clients in our psychology practice, we hear over and over again how obsessed with food they feel, how powerless they are to stop a binge, and how much better they feel when they’re eating. Continue reading

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Articles for Professionals, Businesses

Empathy – If It’s Not in Your Trainer’s Tool Kit, You’re Losing Money.

Kate-Swann

Fitness professionals are outgoing people that find it easy to connect with others. While we’re great at lifting motivation and generating enthusiasm, we’re not always as switched on when it comes to the subtle art of ’empathy’ – which is a far cry from our standard use of ‘sympathy’. Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

What’s the Most Important Skill a Trainer Needs to Keep Clients?

Kate-Swann

I’m pleased to have this guest post by Kate Swann, the FIRST and ONLY psychologist that I’m aware of to provide resources for industry professionals, including a book and a Level 1 Certification in the Psychology of Exercise Adherence (copies of the book are available FREE to FITREC professionals). 

This post is the first in a series on Client Retention – A Psychological Perspective.

If client retention is the most important part of building a successful Personal Training business, then…

Hands up who knows the most important skill needed for PTs to retain their clients! Continue reading

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