‘Ogilvy on Advertising‘ is essential reading for anyone in the advertising industry. What’s that? How has a book on advertising made it into a fitness industry recruitment blog? Beyond its timeless lessons on advertising, there is a small but excellent section on applying for jobs. And despite being more than 30 years old and from another industry, David Ogilvy’s lessons on applying for jobs remain as relevant as ever. Continue reading
Last week we created a CV that gets you the phone call. This week we’ll review how to make the most of the initial phone call.
I once completely shanked a phone interview. True story. I managed to get the call, but instead of declining to talk until I was well away from my boss at the time, I thought I could get away with it. Big mistake. While I managed to avoid the boss I tanked on the call. My head was elsewhere. If an employer calls, take it seriously, and here’s how you do it. Continue reading
Applying for jobs is about moving through stages. A decent cover letter ensures that your CV is read. A decent CV will get you a phone call and the phone call stage is where you secure the interview. By the time you get to the interview, all of this should set you up for a straight run to landing the job..
Last week we looked at how to create a cover letter that gets your CV read. Now it’s time to cast the lens over your CV and help secure the phone call. Continue reading
Applying for jobs is about moving through stages. – The first stage is your cover letter, it’s what gets your CV read. The second stage is your CV and its ability to get you a phone call. It’s the phone call that secures the interview. Only in the interview will you secure the job. Over the next few weeks I’ll take you through each of these stages and how to ace them. This week we kick off with the cover letter… Continue reading
We’ve all been there, hoping to deliver the interview of our life and then you’re hit with a question along the lines of…
‘Tell me something about yourself‘ or ‘Tell me something that I won’t learn from your CV‘ Continue reading
Words like ‘good looking’ or ‘charismatic’ are fantastic when someone uses them to describe you, but they fall a bit flat if you’re using them to describe yourself. Continue reading
You’ve spotted a brilliant-looking job online. Great location, great salary, interesting role. You send your CV knowing that you’re the best candidate for the role then, a week goes by. Two weeks. Three weeks. You never hear back*. Rest assured, this is not uncommon, so here’s six possible reasons to explain why you didn’t make the cut… Continue reading
You’ve met the love of your life and you’re about to head out on your first date. Naturally you want to make a great impression. Do you…
(a) Find out what they’re interested in and engage in relevant conversation, or…
(b) Blurt out all available information about your personal and professional life and hope that they find something in there of interest?
If you’re struggling, the correct answer is (a).
It’s the same with your job application. You might be the greatest, most qualified, most experienced person to apply, but if you’re not addressing the points of interest to the employer, well, you’re not getting the second date. Continue reading
Photos on your CV – What’s the prevailing wisdom? Oversharing or an advantage? Becky and I butt heads on this and come to a conclusion.
Writing a winning resume can be a daunting task, especially if you’re changing careers or industries. While aimed at those making the jump into the fitness industry, the following details are no less relevant for established professionals that want to best represent themselves.
When you’re competing for roles with seasoned professionals, you need to ensure your CV stands out. Continue reading