Articles for Employers, Businesses, People

The Fundamentals of Selling Gym Memberships

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Steve Grant is the owner of GymHub, “the first ‘High Performance’ Network and Mentoring program for Gym Owners across Australia and New Zealand.” In this guest post, Steve outlines how your greatest sales tool – the free pass – if not used well, may be costing you memberships.

Over to you, Steve…

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise, and free trials are a great way of getting them through the door.

Unfortunately, though, after a free trial period, some people will still walk away rather than join at the end.

Do you know what’s even more unfortunate?

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Articles for Employers, Articles for Professionals, People

Maria Teresa Stone, Australasia’s Queen of Zumba

Maria-Teresa-Stone

Did you know that Zumba is approaching it’s 10th year in Australia and New Zealand?

Zumba didn’t just change the rules around exercise to music, it brought in a whole new game!

Anyone could get involved with teaching Zumba, there were no prerequisite qualifications required. Instructors could teach anywhere – they were not restricted to gyms. And rather than exercise, for participants, it was more like dance.

Zumba Master Trainers are like Rock Stars. And it’s with enormous gratitude that I’m able to share a guest post from the Rock Star that brought Zumba to Australia and New Zealand, Maria Teresa Stone. Vámonos, Maria…

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Articles for Employers, Articles for Professionals, Uncategorized

The Basics on Restraint of Trade

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I’ve heard a few horror stories of Trainers leaving an employer and taking a number of clients with them. It’s always a financial hit to the employer and on more than one occasion has threatened the future of the business. This guest post by Alex Martin of Taurus Legal Management, gives us a better understanding of how Restraint of Trade works for both employers and professionals…

Employment contracts can stop Trainers from contacting clients after they have resigned. Continue reading

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Articles for Employers

Tiger Proof Your Business

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Steve Grant is the owner of GymHub, “the first ‘High Performance’ Network and Mentoring program for Gym Owners across Australia and New Zealand.” In this guest post, Steve highlights the importance of ‘running a business’ rather than ‘being a business’.

Take it away, Steve… Continue reading

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Articles for Employers, Articles for Professionals, People

We Need Leaders, Not Gurus

Bobby-Cappucio

Bobby Cappuccio is world renowned for innovative thinking in fitness. He’s a co-founder of PTA Global and continues to pack rooms at fitness conventions all over the world. It is truly a pleasure to feature this guest post by Mr Bobby Cappuccio.

Guru’s Suck!

If you’re someone who is currently following a particular guru, that statement may be offensive, possibly blasphemous. Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

Trust = Growth

David-Wescon

David Wescon is the Director at Vision Personal Training in Brighton and a long time client of HealthyPeople. I recently heard him speak on the importance of generating ‘trust’ as a leader. I was so impressed, I requested a guest blog. Thankfully, he agreed…

Through managing and leading teams over the last ten years I have made countless mistakes with people and it has cost me BIG time! Continue reading

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Articles for Professionals, Businesses, People

Insurance for Personal Trainers: 5 Questions You Should Be Asking

BizCover-CEO

It’s with much pleasure that I introduce Michael Gottlieb. He’s the founder and managing director of BizCover, a leading Australian small business insurance site and the folks behind our amazing new offering for ALL qualified professionals (great coverage, no fitness registration needed). Michael has founded a number of insurance businesses since 2001, and is featured on ‘Insurance Business Magazine’s 2017 Hot List.’ Enjoy this guest post, it’s a real ‘Insurance 101’ resource. Continue reading

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