Articles for Employers, Articles for Professionals

Sharpen Your Social Media Strategy


Welcome to another of our FILEX guest post editions

Labelled the world’s first ‘comfort zone challenger’, Justin Tamsett is the CEO of Active Management and the facilitator of the Roundtables in Australia. He’s made it a mission to help fitness businesses and Trainers achieve the success they’re looking for. In this post JT shows you how to truly use Facebook to best effect.

Facebook is a platform designed for people to find out what their friends are reading, wearing, doing, eating, listening to, what causes they value, where they are going and more!

And yet fitness centres, gyms, health clubs and personal trainers see the platform for selling their services. Continue reading

Articles for Professionals, People

Decades Old, Another Industry But These Job Application Tips are Solid!


Ogilvy on Advertising‘ is essential reading for anyone in the advertising industry. What’s that? How has a book on advertising made it into a fitness industry recruitment blog? Beyond its timeless lessons on advertising, there is a small but excellent section on applying for jobs. And despite being more than 30 years old and from another industry, David Ogilvy’s lessons on applying for jobs remain as relevant as ever.  Continue reading

Articles for Employers, Articles for Professionals

10 Great (Non Fitness) Books for Fitness Professionals


While this post was from a newsletter we sent out in April 2013, the content is still good. I’ve also added a few new titles to the end for those looking for more.

I’ve had some of my greatest epiphanies while immersed in the pages of a book. Today I’m going to share with you 10 books that have influenced me, some new, some old. I wouldn’t expect anyone to be as pumped as I was about all of them, but it’s worth making it a goal to read at least six of them (if you haven’t already). In no specific order…. Continue reading


This is for the Fitness Industry

Fitness professionals and employers, you’re in the right place!

We’re unashamedly passionate about working, and finding work, in Australia’s Fitness Industry. If there’s anything you’d like to see us cover, please don’t hesitate to be in touch.

Kind regards,

Picture 15Dennis Hosking,
Managing Director,
@dennishosking on HealthyPeople

Articles for Professionals

Handle Job Rejection Like A Trooper


When a job application is rejected, especially when you feel perfectly suited, it’s understandable to feel disappointed at the result. Similarly, if you leave or are removed from a role in bad circumstances, it’s very easy to become a little negative.

To add fuel to the fire, family and friends will often expect you to be upset. But whatever you do, DO NOT take that bait. Continue reading

Articles for Professionals, Businesses, People

Interview with Daniel Waide


Today I’m very pleased to provide an interview with Daniel Waide – former National Fitness Division Manager with Genesis Fitness, now living and working New York…

Thank you for your time Daniel.

We first met when you were the National Fitness Division Manager for Genesis, could you give our readers some background on how you came to this role?

While at Uni I was playing football and the head of fitness for our team, Chris Matthews, had a Personal Training business called Active Lifestyle. It was through this connection that I started out as a mobile Personal Trainer.

Active Lifestyle also managed corporate gyms, ran corporate team building and sold equipment, so I got a heap of exposure to many sides of the industry, and over the course of six years I grew considerably with this company.

When I decided to move on, the National Fitness Division Manager role with Genesis was being advertised. The title was a little intimidating, but the job role seemed similar to what I’d been doing managing Trainers and developing programs. I’m grateful to Mel Fraser, Zofia Williams and Greg Oliver for giving me the chance. And a week later I was standing next to you at an AIF campus!

What’s the greatest challenge in managing teams across multiple sites?

The biggest challenge was balancing management and support. During this time there was a variety of business and fitness models among the Genesis franchisees, which added to the challenge. But it was a great learning experience. Throughout my career, my most useful and valuable experiences have came from challenges like this.

What key factors influence the success of a Personal Trainer?

Personal Training is an incredibly tough job. Not only do you have to motivate yourself (which is hard enough) you also have to motivate someone else. You have to be able to impact a person so much that they change their behaviour even when you’re not around. While personality plays a huge part, you need to know what you’re talking about and how to communicate that knowledge. Those Trainers who genuinely care about helping people will often do the best.

What management lessons did you learn during this time?

Get the right people on the bus. It’s not uncommon as a manager to want everyone to like you, I learned that it is more important for an employee to trust you than to like you. People want to learn and be given direction and shown where to improve, if you try and help too much you end up doing more work yourself and never developing anyone to take your position when you flee to New York!

Even in New York, you were still consulting for Genesis, how did that go?

These days, making a call from New York to Lonsdale St. isn’t that much different to making a call from Bayswater to Lonsdale St. I think it forced us all to identify what was really important, as we had a less time available. As a result we started to strip things down to what we felt were the more essential elements for managers, franchises and staff.

Tell me about your ‘remote PT’ SMS service.

Yeah that was supposed to be the million dollar idea! The only other web / app at the time was a company called gyminee (which later re-branded as DailyBurn). In the couple of weeks between finishing with Active Lifestyle and starting with Genesis I began building a text message fitness service called messagefit, I had some of my old clients using it, but never really launched it or marketed it broadly as I had a pretty busy job at the time. Apps came out and I thought I’d missed the boat. I kept chipping away at it, but never committing to it. My biggest lesson was that I need to be all in.

How does the fitness industry in New York compare to Australia?

I think it’s very similar. We (Australia) are definitely doing some things better, which is made possible by legislation and our banking system. Things like ongoing debiting for training and services can be hard to do here in the US. The variety and high end group training here is pretty amazing, studios with high cost classes have really sprung up lately, but I remember when I moved here I thought groups like Heavy Haulers would kill it here, but now there’s Barrys Bootcamp, Soul Cycle, ToneHouse, Crossfit boxes, etc.

How hard was it to get a visa to work there? 

The visa process is tough. I won’t bore you with the details, but basically to qualify for the type of visa I have, you need a degree and/or work experience that proves you are a specialist in a field. You then need to find a job that relates to that speciality and it has to pay you the average wage for that job title in that city. This is only for Australians and even then they can turn you down. I found finding work ok, but finding work that ticked all of the boxes (and was something I wanted to do) was the hard part.

How does a career in fitness in the US compare with AUS?

There are more companies here, but most aren’t that big so there’s limited high level management positions. I think this is one of the biggest challenges for the fitness industry. There’s great people doing great things but there is nowhere to promote them to. I can say that as an employee, you get paid far more in Australia and receive better benefits.

Can you tell me about your new web site?

I was looking for a way to work with gyms and thought that there was an opportunity to better educate / help people find the right gym for them. EVERYGYM.COM launched our test in Queensland a couple of weeks ago. I’d heard some negative feedback about some group deal sites and thought maybe I can help match people with clubs. From this I received some more feedback about helping fill group classes. So we’ll be launching an improved and nationwide in the next month.

What book recommendations do you have?

The 4 hour work week was really useful when I was first looking to start a business, lots of things you can implement. For nutrition, I really liked Nutrient Timing (byPh.D. John Ivy, Ph. D. Robert Portman, Ph. D. William Kraemer). For management, I recommend Any Given Team (Ray McLean from Leading teams). Anything that gets me thinking, I like it when I’m reading and I stop to write something down. Moonwalking with Einstein is a really cool book and I’ll also read anything by Michael Lewis or Malcolm Gladwell.

Do you subscribe to any blogs, newsletters, etc.?

Mixergy, Inc, I’m signed up for newsletters from most gyms, I also use Google alerts on topics I’m interested in / work in.

What are the five most used apps on your phone?

Right now it’s Gmail, Chrome, Skype, Bloomberg, and Yahoo fantasy football (I have to finish higher than my wife this year or I’ll never hear the end of it).

What was the most recent professional development you completed?

I passed the Google Adwords fundamental exam last week. To be honest it’s the first test I’d done in 6 months or so.

Why the fitness industry (as a career)?

I think we’re helping people and that is something to be proud of. Quality, energetic people and people from a variety of backgrounds make it a really fun and interesting industry too. Since I began it’s always been growing and becoming a bigger part of people’s lives which I love.

What would you put in the speech bubbles for the attached image? 

I always want to measure whether things are working. If you don’t measure it, you don’t know how to improve it or reward it.


UPDATE: Wahey! I just stumbled on this chestnut.

‘The life of a Personal Trainer’ by Daniel Waide from Genesis Fitness

Articles for Employers

Can the Roots of Engagement Sell Your Job Ad?


What if we were appealing to candidates in our job ads with the same psychology that other companies are using to retain staff?

Using Jim Hauden’s Four Roots of Engagement, following are four areas to touch on with your job ad to ensure that it resonates with the right people.

Rule 1. People want to be part of something bigger than themselves Continue reading

Articles for Professionals, Businesses, People

There Is No Substitute For Learning On The Job


Professional Development.

It brings to mind courses, classes and other opportunities to gain additional qualifications and/or certificates. All of which are an essential part of being a well rounded professional, but is there anyone that would argue that the real development as a professional happens on the job?

Off site education is, at best, a ‘Heads Up’.

There is no substitute for hours at the coal face. And there is definitely no substitute for someone in the workplace to show you the way. Either consciously as a mentor or simply by virtue of being a great example.

I know that my early development as a professional was heavily influenced by few key people. Here’s some insight into my career progression and some of the influencers I met on the way…

During my time at the City of Port Phillip (as the Community Recreation Officer), one of my roles was to run a children’s holiday program. Over the school holidays we would operate out of multiple schools. In addition, each program would include one or more camps. Some involving air travel.

So I’m talking multiple staff, multiple locations, hundreds of kids and all sorts of potential for disaster.

To say that we needed great systems and strong leadership was an understatement. In fact, it was in this job that I first heard the statement ‘attention to detail’. By ‘heard’ I mean drilled. And by ‘drilled’ I mean, at the slightest infraction I would suffer the taunt of “Attention to detail, Dennis”, dripping with all the sarcasm my boss could muster.

My boss in this job was Jenny Robinson. While she was one of the best bosses I ever had, it wasn’t always easy. She could be tyrannical and off the charts crazy, but she was like a soothsayerHer attention to detail was the stuff of legend. I aspired to have an answer for every question she’d throw at me, and kick myself every time she found a hole in my systems or processes. I couldn’t be more grateful for the lessons I learned from her in that job.

Another great leader at the City of Port Phillip was Alex Gerdan. Not only did he have an attention to detail to rival Jenny’s, he was unflappable. Alex taught me the value of keeping your head when all around are losing theirs. Watching him deal with irate parents, grumbling staff, accidents and the vagaries of the public service was inspirational. There was nothing that he could not take in his stride – while giving all around him the confidence that everything was going to be all right.

Alex was also well known for proclaiming that nothing was free and that ‘somewhere, someone has to pay’. Never a truer word spoken.

Another great professional development leap was during my time as Personal Training Manager for Equilibrium Health & Fitness. Both Josh Buxton and Paul Kinghorn introduced me to the commercial side of health and fitness. Specifically, sales and financial accountability. Both very valuable lessons for anyone operating outside the bubble of the public service.

It was Josh that set me on a path of personal development. Josh loaned me a box of cassettes from a motivational speaker called Zig Ziglar to play in the car (yes, I said cassettes – it was a while ago). Those cassettes did plenty of trips before I decided there was nothing to listen to on the radio, so I might as well put one on. And that was all it took. I ended up listening to every tape in the box. And then every tape in every other box that Josh had. From there I went from one book to another on related topics. Beginning, of course, with Unlimited Power by Anthony Robbins.

While these examples were big leaps forward during my time as an employee, as many Personal Trainers and Club owners would testify, nothing compares to the learning curve of running your own business.

And, as the owner of HealthyPeople, this is where I feel most comfortable – testing myself and learning on a regular basis. Now I think about it, I realise the greatest jobs I’ve had are the ones where I was learning the most. Sure, some gigs were just for the money and the skill required was low (like housekeeping on Dunk Island) but even in these gigs I appreciated the skills learned (I still fold towels like a hotel).

Which possibly goes to the heart of why I enjoy working in the fitness industry as much as I do. There are so many brilliant innovators, astute business people, learned scholars and inspirational leaders that it is impossible not to learn something from one week to the next.

In the course of my fitness career I have completed a range of qualifications, from degree to certificate. While some inspired new ideas and others gave detailed insight, none compared to the value of receiving the right advice when I needed it.

What about you? Who would you thank for their part in your professional development?