Articles for Professionals, Businesses, People

Turn Fitness Marketing ‘I Shoulds’ into ‘Crushed It’

Tom-Hart

NPE has helped more than 24,000 fitness businesses in 95 countries grow to the next level. This year at FILEX, NPE Coach Tom Hart will share NPE’s experiences with the ‘6 Stages of Fitness Business Growth‘ and the ‘Fitness Marketing Lifecycle‘. I’ll hand over to Tom to provide an insight into these upcoming sessions…

How long is your list of marketing “I shoulds”? Continue reading

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Articles for Employers, Articles for Professionals, People

Binge-Eating Uncovered

Kate-Swann

Welcome to the sixth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed the ‘Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals’.

You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.  Continue reading

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Articles for Employers, Articles for Professionals

Why Fitness Professionals Should Look at FITREC for Fitness Registration.

Dennis-Hosking

Fitness professionals differ in skills, experience, interests and career direction.

FITREC is the first and only industry association to celebrate and highlight these differences rather than focus on simply ‘registered/not registered’ or assign levels based on years registered ahead of experience and qualifications. Our unique approach stems from our drive to support, inform and help develop industry professionals.

Building a representative service from scratch has afforded us the opportunity to question things often taken for granted and build improved services from the ground up. As a result, FITREC is a very different service to those that have preceded it.

Following are key points that set us apart… Continue reading

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Articles for Employers, Articles for Professionals, People

Making Social Media Work for Your Fitness Business.

Michelle-Le-Grand

Do you want to increase your brand awareness? Are you interested in generating leads and increasing conversions? Would you like to increase loyalty with clients? If you answered ‘yes’ to any of these questions, then you’ll be interested in Michelle Le Grand’s upcoming FILEX session, ‘Let’s get your social media in better shape‘. To learn more, I’ll hand over to Michelle… Continue reading

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Articles for Employers, Articles for Professionals, People

Introducing Gareth Houley – and fascia.

Gareth-Houley

Gareth Houley, Movement Coach with Human Fitness and Performance, is one of the leading presenters at FILEX 2017. His talk ‘What the Fascia?!’ will address the growing interest in fascia as an integral part of our physiology and how we can use this knowledge to benefit our clients. Take it away Gareth… Continue reading

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Articles for Employers, Articles for Professionals

Making Work Experience Work for RTOs, Employers and Students.

logged-in-student

An example of the new work experience profiles on HealthyPeople. Note ‘WORK EXPERIENCE’ on the ribbon at top right, ‘Student’ near the name and the RTO logo next to the job categories. Note also the link to the student’s FITREC Student Profile.

In a recent post about how changes to fitness education will impact on recruitment, one of the key recommendations was that employers embrace the opportunity to take on work experience students.

HealthyPeople has since been modified to make it easier for students looking for work experience to find willing employers and for employers to tap into new local talent. Continue reading

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