Articles for Employers, Businesses, People

The Fundamentals of Selling Gym Memberships

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Steve Grant is the owner of GymHub, “the first ‘High Performance’ Network and Mentoring program for Gym Owners across Australia and New Zealand.” In this guest post, Steve outlines how your greatest sales tool – the free pass – if not used well, may be costing you memberships.

Over to you, Steve…

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise, and free trials are a great way of getting them through the door.

Unfortunately, though, after a free trial period, some people will still walk away rather than join at the end.

Do you know what’s even more unfortunate?

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Articles for Employers, Articles for Professionals, People

Maria Teresa Stone, Australasia’s Queen of Zumba

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Did you know that Zumba is approaching it’s 10th year in Australia and New Zealand?

Zumba didn’t just change the rules around exercise to music, it brought in a whole new game!

Anyone could get involved with teaching Zumba, there were no prerequisite qualifications required. Instructors could teach anywhere – they were not restricted to gyms. And rather than exercise, for participants, it was more like dance.

Zumba Master Trainers are like Rock Stars. And it’s with enormous gratitude that I’m able to share a guest post from the Rock Star that brought Zumba to Australia and New Zealand, Maria Teresa Stone. Vámonos, Maria…

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Articles for Employers, Articles for Professionals, Businesses, People

Asia Fitness Conference – The Fitness Industry’s Best Kept Secret.

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Many of us are aware of International events, like IHRSA in San Diego, USA or FIBO in Cologne, Germany, but getting to these events from Australia can be prohibitively expensive. Locally, we’ve all heard of (and attended) FILEX, which is a great learning event, but there is more available to you than you might realise.

The Asia Fitness Conference in Bangkok is undoubtedly one of the best kept secrets among leading Australian fitness professionals.

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Articles for Professionals, People

Female Trainers; Four Reasons to Take Your Own Medicine.

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It’s great to welcome back Mish Wright for another guest post. A long time advocate of women’s health, Mish has run a successful Personal Training business and the annual Women’s Health & Fitness Summit. More recently, Mish can be found championing women’s fitness via the Curves brand. Over to you, Mish…

Women are often guilty of putting themselves last.

Last in their family and often, sadly, last in their professional life.

Fitness Professionals are no different!  Continue reading

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Articles for Employers, Articles for Professionals, People

Important Fitness People; Marietta Mehanni

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Following a recent Aqua Fitness forum, we decided we needed to provide a regular voice for all Group Fitness Instructors in our weekly newsletter. To make this happen, we’ve enlisted the undisputed heavy weight in this line of work, Marietta Mehanni, to join our writing team. For those that may not have heard of Marietta (it could happen), the following blog gives some insight into her passion for all things ‘group fitness’. Continue reading

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Articles for Employers, Articles for Professionals, People

We Need Leaders, Not Gurus

Bobby-Cappucio

Bobby Cappuccio is world renowned for innovative thinking in fitness. He’s a co-founder of PTA Global and continues to pack rooms at fitness conventions all over the world. It is truly a pleasure to feature this guest post by Mr Bobby Cappuccio.

Guru’s Suck!

If you’re someone who is currently following a particular guru, that statement may be offensive, possibly blasphemous. Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

Trust = Growth

David-Wescon

David Wescon is the Director at Vision Personal Training in Brighton and a long time client of HealthyPeople. I recently heard him speak on the importance of generating ‘trust’ as a leader. I was so impressed, I requested a guest blog. Thankfully, he agreed…

Through managing and leading teams over the last ten years I have made countless mistakes with people and it has cost me BIG time! Continue reading

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