Articles for Professionals, Businesses, People

Turn Fitness Marketing ‘I Shoulds’ into ‘Crushed It’

Tom-Hart

NPE has helped more than 24,000 fitness businesses in 95 countries grow to the next level. This year at FILEX, NPE Coach Tom Hart will share NPE’s experiences with the ‘6 Stages of Fitness Business Growth‘ and the ‘Fitness Marketing Lifecycle‘. I’ll hand over to Tom to provide an insight into these upcoming sessions…

How long is your list of marketing “I shoulds”? Continue reading

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Articles for Employers, Articles for Professionals, People

Binge-Eating Uncovered

Kate-Swann

Welcome to the sixth in the series on Client Retention – A Psychological Perspective provided by psychologist, Kate Swann. Kate is a co-author of The Ultimate Guide to Training Overweight and Obese Clients (available free for FITREC professionals). Kate has also developed the ‘Psychology of Exercise Adherence Level 1 Certificate for Exercise Professionals’.

You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.  Continue reading

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Articles for Employers, Articles for Professionals, People

Making Social Media Work for Your Fitness Business.

Michelle-Le-Grand

Do you want to increase your brand awareness? Are you interested in generating leads and increasing conversions? Would you like to increase loyalty with clients? If you answered ‘yes’ to any of these questions, then you’ll be interested in Michelle Le Grand’s upcoming FILEX session, ‘Let’s get your social media in better shape‘. To learn more, I’ll hand over to Michelle… Continue reading

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Articles for Employers, Articles for Professionals, People

Introducing Gareth Houley – and fascia.

Gareth-Houley

Gareth Houley, Movement Coach with Human Fitness and Performance, is one of the leading presenters at FILEX 2017. His talk ‘What the Fascia?!’ will address the growing interest in fascia as an integral part of our physiology and how we can use this knowledge to benefit our clients. Take it away Gareth… Continue reading

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Articles for Employers, Businesses, People

How Changes to Fitness Education will Impact Industry Recruitment

Changes-to-fitness-edu.jpg

When it comes to recruiting Personal Trainers, “it’s going to be harder to find them and harder to keep them.” – Ryan Koski, VFA Learning.

I’m grateful to have had a recent catch-up with Ryan Koski of VFA Learning. He outlined for me the recent changes to the Fitness training packages. It’s clear that these changes are going to have a significant impact on the way in clubs and studios recruit their fitness teams in the future.

If you’re not already aware of key changes, note the following; Continue reading

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