Articles for Employers, Businesses, People

The Fundamentals of Selling Gym Memberships

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Steve Grant is the owner of GymHub, “the first ‘High Performance’ Network and Mentoring program for Gym Owners across Australia and New Zealand.” In this guest post, Steve outlines how your greatest sales tool – the free pass – if not used well, may be costing you memberships.

Over to you, Steve…

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise, and free trials are a great way of getting them through the door.

Unfortunately, though, after a free trial period, some people will still walk away rather than join at the end.

Do you know what’s even more unfortunate?

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Articles for Employers, Articles for Professionals, Businesses, People

Asia Fitness Conference – The Fitness Industry’s Best Kept Secret.

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Many of us are aware of International events, like IHRSA in San Diego, USA or FIBO in Cologne, Germany, but getting to these events from Australia can be prohibitively expensive. Locally, we’ve all heard of (and attended) FILEX, which is a great learning event, but there is more available to you than you might realise.

The Asia Fitness Conference in Bangkok is undoubtedly one of the best kept secrets among leading Australian fitness professionals.

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Articles for Employers, Articles for Professionals, Businesses

What the Hell is TRIBE Team Training?

 

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If you’ve ever had a moment when you realise your perception is a lot further from reality than you realised, you’ll understand how I felt while chatting with Haagon East (CEO/Managing Director, TRIBE Team Training) and Jamie Hayes (Australian TRIBE Team Training Agent) at the recent Fitness Expo in Sydney.

I’d heard of TRIBE Team Training (TRIBE) before but questioned how it could be that different to the group sessions run by thousands of qualified instructors across Australia. Strangely enough, the first clue was in the name… Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

Trust = Growth

David-Wescon

David Wescon is the Director at Vision Personal Training in Brighton and a long time client of HealthyPeople. I recently heard him speak on the importance of generating ‘trust’ as a leader. I was so impressed, I requested a guest blog. Thankfully, he agreed…

Through managing and leading teams over the last ten years I have made countless mistakes with people and it has cost me BIG time! Continue reading

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Articles for Employers, Articles for Professionals, Businesses

Personal Training Studio for Sale – Richmond

[Updated 02/03/2018 with a new asking price.]

Hi folks, with regards to any of these articles about businesses for sale, please conduct your due diligence, which includes speaking to someone with proven experience in this area, before signing anything. Cheers, D.

This studio was built, more than 10 years ago, on the idea of bringing affordable Personal Training to Melbourne. The result is this successful Personal Training studio, built from scratch, that has grown considerably over the years. Continue reading

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Articles for Professionals, Businesses, People

Insurance for Personal Trainers: 5 Questions You Should Be Asking

BizCover-CEO

It’s with much pleasure that I introduce Michael Gottlieb. He’s the founder and managing director of BizCover, a leading Australian small business insurance site and the folks behind our amazing new offering for ALL qualified professionals (great coverage, no fitness registration needed). Michael has founded a number of insurance businesses since 2001, and is featured on ‘Insurance Business Magazine’s 2017 Hot List.’ Enjoy this guest post, it’s a real ‘Insurance 101’ resource. Continue reading

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Articles for Employers, Articles for Professionals, Businesses, People

Ian O’Dwyer Introduces SOMA and the LEAD System.

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Ian O’Dwyer is one of the most forward thinking professionals in our industry. While the industry moves toward a more holistic approach to fitness, Ian O’Dwyer is ahead, in the distance, exploring new approaches that will likely be considered obvious in the next 5 – 10 years. In this article, Ian introduces his new SOMA course, run in conjunction with Rodney Corn. If it resonates, check the upcoming course details below.

SOMA is a fresh approach to enhancing the quality and performance of nerve, Continue reading

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