Thank you to Anthea Altamura of GO45 Training for this guest post where she shares a few trade secrets on how to run a genuine Group Personal Training session…
Group Personal Training has become popular throughout the fitness industry, but is everyone on the same page?
Discounting of memberships is an unsustainable business practice, and it’s led many club owners to appreciate the role Group Personal Training plays in increasing the value of memberships – and increasing yield per member.
To make it work, though, there are a few key rules you need to stick to. In a nutshell, Group PT must look, feel and smell every bit like personal training. Don’t think you can just run a small group exercise class, call it PT and charge more. It just won’t work.
Here’s my top 3 tips to ensure your group PT program stays true to the essence of what is, Personal Training.
KNOW YOUR CLIENT
Know their goals, injuries, strengths & weaknesses. Know how much she lifted last week and remember the goals you have set with her. If your group turn up for their regular 6.30am TRX session and you ask for a show of hands if they have an injury? That’s called group exercise, and they can probably get that for $19 per week at any other club.
Invest in good PT software to manage your clients so that you know who to expect before each session, what their limitations are and allows you to greet them by name. We recommend PTminder software.
GIVE THEM YOU
Ensure you treat your group PT clients just as you would any one-on-one. That means goal setting for the individual, not just the group, fitness assessments, assessment updates, regular contact outside training times etc. The stronger the connection between you and your client, the least likely they are to move on to another trainer.
GET UP CLOSE AND PERSONAL
During the group PT session, every single client must feel that they have your 100% undivided attention and to achieve that, this one has its own set of rules.
Arrive 10 minutes prior to the session to set up, prepare for individual needs, greet people by name and hang back later to discuss training and diet needs between sessions.
Ensure that at all times your body language is open to the whole group. If you need to give attention to one particular person, keep your vision and body open to all participants at the same time. Do not have other participants looking at your back.
Be on your feet at all times, moving from client to client to correct movement and motivate. If you find yourself demonstrating on a platform, that’s not PT. You must be right there, in the same space at all times.
If your group PT programs are not managed, run, presented and sold in the right way, it will not feel like personal training and the value of the program will not be felt by your members. There’s a lot more to it than just running a smaller “intimate” group class. Get back to true service, true PT and we can all start charging what our business and time is actually worth.