Articles for Employers

A Simple Trick for Increasing the Reach of Your Job Ad

Social

We ‘list’, or ‘advertise’, all jobs on HealthyPeople and Seek.

We ’email’ to our database.

We ‘post’ to social media.

To be clear, we don’t ‘advertise’ on social media.

No one wants to be sold on social media, they want to learn more and engage with other people and brands. They want to see what their friends are sharing and what their peers consider to be important.

It’s less about your number of followers – more about what you’re sharing.

Let’s say you have 5,000 followers. If no one cares enough to share a particular post, the best possible (but improbable) result is 5,000 views.

On the other hand, let’s say that 10 of your followers share a post. Then 10 of their followers share the post, and then again, and again, and again. That’s 10 x 10 x 10 x 10 x 10, providing you with 100,000 views of that post!

Obviously 100,000 views is a bit optimistic, but what could be achieved if you and some of your staff/contractors/etc. were to share your post about a job you had available? Not only would you be getting greater reach for your job ad, you’d be getting reach among people that are both advocates of your brand and moving in similar circles. These two elements alone can only increase the chances of finding the most relevant person for your available role.

The simple trick for increasing the reach of your job ad…

We provide every recruiting employer with a neatly packaged, shareable post. Each of these posts includes an image, information and a link to the advertised role.

Simply share this post to your timeline.

(For the best possible results, share the link to your own timeline, rather than simply giving it a ‘Like’ or ‘Favourite’)

The nature of reaching an audience has changed considerably.

Old models of broadcast advertising have suffered immeasurably over the last few years. To be heard we need to recognise and adapt to the new landscape.

The simple act of sharing the post we provide about your job ad will do more for your job ad than was previously possible. If you need any assistance in this regard, please don’t hesitate to be in touch.

Regards,

Picture 15Dennis Hosking,
Managing Director,
HealthyPeople.com.au

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