Articles for Employers, Businesses, People

The Fundamentals of Selling Gym Memberships

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Steve Grant is the owner of GymHub, “the first ‘High Performance’ Network and Mentoring program for Gym Owners across Australia and New Zealand.” In this guest post, Steve outlines how your greatest sales tool – the free pass – if not used well, may be costing you memberships.

Over to you, Steve…

Trial memberships and demo classes are some of the most reliable methods of attracting prospective members to visit your fitness studio. IHRSA released data suggesting up to 63% of the people walking past your gym each day wish they could exercise, and free trials are a great way of getting them through the door.

Unfortunately, though, after a free trial period, some people will still walk away rather than join at the end.

Do you know what’s even more unfortunate?

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Articles for Employers, Articles for Professionals

Nothing Raises Standards Like Accountability.

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FITREC registered professionals demonstrate an unrivalled commitment to transparency and accountability. Today, this leading commitment takes further step forward.

When registered with FITREC, professionals are given a publicly visible profile that displays all their learning and experience. It can also include references from industry peers, related achievements, videos, images and more. The result is a profile that provides the greatest possible insight into any industry professional.

To ensure maximum accountability, we’ve added a small but significant feature to all FITREC profiles.

All FITREC profiles now include a ‘Report This Profile’ link. This is a level of accountability NEVER before seen in our industry.

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Articles for Employers, Articles for Professionals, People

Maria Teresa Stone, Australasia’s Queen of Zumba

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Did you know that Zumba is approaching it’s 10th year in Australia and New Zealand?

Zumba didn’t just change the rules around exercise to music, it brought in a whole new game!

Anyone could get involved with teaching Zumba, there were no prerequisite qualifications required. Instructors could teach anywhere – they were not restricted to gyms. And rather than exercise, for participants, it was more like dance.

Zumba Master Trainers are like Rock Stars. And it’s with enormous gratitude that I’m able to share a guest post from the Rock Star that brought Zumba to Australia and New Zealand, Maria Teresa Stone. Vámonos, Maria…

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Articles for Employers, Articles for Professionals, Businesses, People

Asia Fitness Conference – The Fitness Industry’s Best Kept Secret.

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Many of us are aware of International events, like IHRSA in San Diego, USA or FIBO in Cologne, Germany, but getting to these events from Australia can be prohibitively expensive. Locally, we’ve all heard of (and attended) FILEX, which is a great learning event, but there is more available to you than you might realise.

The Asia Fitness Conference in Bangkok is undoubtedly one of the best kept secrets among leading Australian fitness professionals.

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Articles for Employers, Articles for Professionals, Uncategorized

The Basics on Restraint of Trade

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I’ve heard a few horror stories of Trainers leaving an employer and taking a number of clients with them. It’s always a financial hit to the employer and on more than one occasion has threatened the future of the business. This guest post by Alex Martin of Taurus Legal Management, gives us a better understanding of how Restraint of Trade works for both employers and professionals…

Employment contracts can stop Trainers from contacting clients after they have resigned. Continue reading

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Articles for Employers

Press Release: FITREC Launches Business Registration with Recruiting Benefits.

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Recent changes to FITREC’s business registration, called PROUDLY FITREC, mean direct savings on recruitment fees for club owners. The larger the group, the greater the savings. Continue reading

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Articles for Employers, Articles for Professionals

How To Grow a Business From Founding to 20+ Staff in Three Years.

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Get Going PT provide leading ‘at home’ Personal Training services as well as run a successful studio in Oakleigh, VIC. In the three years since founding, Get Going PT has grown considerably and is now looking at expanding into NSW. We’re grateful to have some insight into their business with this recent Q & A with Owner and Operations Manager, Ashley Nelson… Continue reading

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